There is no other asset or one-time strategic move that can fundamentally and so quickly impact the brand, credibility, revenue, success, and valuation of a company than the acquisition of its category and exact keyword match domain name, to the tune of tens- hundreds of millions. And to think that the acquisition is an appreciating asset. If you are a strategic leader, do not sleep on it. The case studies from your peers are real. Happy to discuss with anyone who I can help this is not a free service.